Arus Amarian: Acclaimed TV Host and Global Expert Empowering Women to Unlock Their Full Potential

In a world where personal and professional development is more important than ever, Arus (Arusiak) Amarian stands out as a unique force for change. An international award winning producer, TV host, expert in emotional intelligence and soft skills, Arus is committed to helping individuals unlock their true potential and transform their lives. With a career spanning over 150 TV shows and projects across 22 countries, her influence extends far beyond the screen, touching the lives of countless people across the globe. 
A Journey of Transformation and Success 
Arus’s career began at just 17, diving headfirst into television production and quickly earning a reputation for her innovative and dynamic approach. One of her standout achievements was transforming an international comedy channel from low ratings into a top-rated channel under her leadership. She also launched a music TV channel in the UK. She produced numerous international music awards and concerts, bringing together top artists and showcasing her ability to innovate in competitive industries. 
Although Arus’s journey is not just about professional success, it’s about the personal transformation she has experienced and now offers to others. Having worked in 22 countries by the age of 30, she brings a deep understanding of different cultures and challenges, which equips her to help others overcome barriers and achieve their goals. “My work is about more than just TV shows or events,” Arus explains. “It’s about changing lives—helping people see their potential, break free from limiting beliefs, and step into their power.” 
In 2018, Arus faced one of the most demanding challenges of her career while producing one of the largest European music awards. Just three days before the event, 70% of the celebrity lineup unexpectedly withdrew, despite the fact that all performances, visuals, and preparations were specifically tailored for them, with millions already invested. This setback was triggered by behind-the-scenes interference from competitors, putting the entire event at risk. 
Yet, Arus didn’t waver. Instead of succumbing to the pressure, she swiftly mobilized, securing new artists, including international stars and performers who had either no ties to or strained relationships with the rival music holding. Her leadership was instrumental in keeping the entire team and contractors committed through the crisis. With determination and teamwork, they pulled off what seemed impossible—rebuilding the event from the ground up in just three days, from the performances to the visuals. Thanks to Arus’s resolute leadership, not only did the event go ahead, but it also became a resounding success. 
The Amarian Talk Show: Empowering Audiences Worldwide 
In addition to her leadership in personal development, Arus hosts the Amarian Talk Show on Californian TV channel, which has captivated audiences for multiple seasons. The show brings together global leaders and experts in self-development, emotional intelligence, and success strategies. Each episode provides viewers with practical insights and inspiring stories, empowering them to achieve personal and professional growth. The show’s impact goes beyond the screen, offering transformative conversations that resonate deeply with audiences around the world.
A Personal Path of Growth and Change 
After reaching impressive heights in her career, Arus experienced burnout, which set her on a 15-year journey of personal transformation and search for balance. Holding a degree in psychology and completing an array of advanced psychological courses, including profiling at the Institute for the Study of Lies, she was always driven by a desire to deepen her understanding. Throughout her journey, she pursued various qualifications and professional development programs, refining her expertise in emotional intelligence, soft skills, and human behavior. 
However, her pursuit of balance was not limited to psychology alone. Arus ventured across the globe, delving into both Western psychological practices and Eastern philosophies. From the intensive discipline of Vipassana meditation to other mindfulness and self-awareness techniques, she immersed herself in transformative practices from diverse cultures. This extensive personal and professional exploration revealed a universal truth: in a world where women are increasingly striving for career success, many are grappling with the same challenges she had faced. Motivated by this realization, Arus developed the “Balance of Life” course, drawing from her own experiences to empower others to achieve the same harmony in their lives. 
Transforming Lives Through Life Balance 
One of the critical ways Arus is changing lives is through her Life Balance program. This course was born from her own experience, which forced her to confront the importance of mental and emotional resilience. Recognizing that many women face similar challenges of balancing career ambitions, personal life, and self-care, Arus designed Life Balance to help participants create harmony across all aspects of life. 
The program teaches women how to build healthier relationships with themselves, their families, and their work by focusing on emotional intelligence, boundary-setting, and self-compassion. “Many women feel like they have to choose between their career and personal life,” Arus says. “I want them to know that succeeding in both is possible without sacrificing their well-being. Life Balance is about giving women the tools to live a fulfilled and balanced life.” 
Through coaching, workshops, and practical exercises, Life Balance provides participants with the skills to manage stress, build confidence, and achieve their goals while maintaining inner peace. Women who have gone through the program often describe it as life-changing, crediting it with giving them a new perspective on their careers and personal lives. 
Empowering Women Globally with EmpowerHer Event 
In addition to Life Balance, Arus is the visionary behind the EmpowerHer event, a global initiative designed to inspire and support women in their personal and professional growth. At the event, two of Arus’s core strengths come together—her expertise in producing large-scale events and her skills as a speaker. EmpowerHer event is an annual event held multiple times a year across various states. 
This event brings together women from all walks of life, offering them access to expert knowledge, practical tools, and a community of like-minded individuals. “The EmpowerHer event is more than just a conference,” Arus explains. “It’s a movement designed to uplift women and give them the confidence and support they need to succeed.” 
The event offers workshops, keynote speeches, and panel discussions on topics ranging from emotional resilience to leadership in different industries. On this even  women will leave feeling inspired and equipped with fundamental and actionable strategies they can implement in their lives and careers. 
“Our goal is to give women the tools to break through their fears, realize their potential, and pursue their dreams,” says Arus. “It’s about helping them see that they can achieve whatever they set their minds to.” 
The EmpowerHer event also fosters a strong sense of community, where women support one another in their growth. Attendees will leave with lifelong connections and networks that will continue to encourage them long after the event ends. 
Changing Lives Through Personal Connection 
What truly sets Arus apart is her ability to connect with people on a deeply personal level. Having experienced professional burnout and the challenges of balancing a high-pressure career with personal well-being, she understands the struggles many people face. Her story of overcoming adversity, rebuilding her life, and transforming her mindset resonates with individuals who are seeking a path to fulfillment and balance. 
Arus’s approach is not about offering surface-level advice but about guiding individuals through meaningful transformations. “I’ve been in that place where you feel stuck, overwhelmed, and unsure of how to move forward,” she says. “Now, my mission is to show people that they have the power to change their lives, no matter how impossible it might seem.” 
Whether through her Life Balance program, the EmpowerHer event, or her television work, Arus is committed to making a real difference in the lives of others. Her holistic approach to development, blending emotional intelligence with practical skills, empowers people to overcome their limitations and reach their full potential. 
A Mission Beyond Projects 
Arus’s work goes beyond her impressive list of achievements in television and event production. She is a mentor, a guide, and an advocate for those who are ready to transform their lives. From feeling powerless to empowered, she now dedicates herself to helping others walk that same path. 
“My mission is to help people realize that they are capable of so much more than they think,” she shares. “Whether it’s through Life Balance, EmpowerHer Event, or Amarian Talk Show, I want to inspire others to believe in themselves, push past their fears, and create the lives they truly want.” 
By Svetlana Khachiyan